FLY: Mission Film

  • Fresh Lifelines for Youth

Part of a series of 5 films. Fresh Lifelines for Youth was facing a critical hurdle in their expansion. During the first 10 years of their existence, they had proven their model for working with youth from the juvenile justice system to be highly effective and credible. Now, with a changing budgetary landscape in CA, they needed to shift their funding model to rely more heavily on private major donors, and needed to find a way to speak differently about their work. How could we change audience response to a sector of youth that is generally thrown away?